Google's Stance: Quality Over Origin
Google has clarified that they do not penalize content simply because it is AI-generated. Their primary ranking factor is helpfulness. Content must be high-quality, relevant, and satisfy user intent, regardless of who (or what) wrote it.
The Risk of Mass Production
The ethical (and SEO) danger lies in "spamming" the web with low-value, repetitive content. Generating 1,000 localized pages that add no unique value is a recipe for a penalty.
Adding Human Insight
To use AI ethically and effectively for SEO, treat it as a drafting tool. Human editors should verify facts, add personal anecdotes, and ensure the tone aligns with the brand. This hybrid approach creates the best results.
Transparency
While not strictly required by Google for all niches, disclosing that AI was used in content creation can build trust with your audience, especially in sensitive industries like finance or health.
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