Choosing the Right Model for the Job
Not all LLMs are created equal. GPT-4 dominates in reasoning and code generation, while Claude often excels in creative writing and nuance. Successful agencies use a hybrid approach.
Automating Client Communication
By connecting these models via API to your CRM, you can draft hyper-personalized email responses. The AI can analyze the incoming email's tone and context, suggesting a reply that sounds exactly like your best support agent.
Data Analysis and Insights
Feed campaign data into Claude's large context window to get qualitative analysis. Ask the AI: "Based on these ad performance metrics, what creative strategy should we try next?" The insights can be surprisingly deep.
Ethical Considerations
Always maintain a human-in-the-loop. While these models are powerful, they can make errors. Use them to draft and suggest, but let humans approve and send.
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